How L’Oréal Scaled Personalization: From 1 to 52 Entities, Without 52x the Effort

Beauty

Email

How do you roll out winning personalization across 50+ brand × country pairs without multiplying resources? L’Oréal set up one composable asset in Reelevant, plugged into its existing stack (Adobe, Google Cloud Platform, JustRelate). When the email opens, the engine composes a unique experience for every customer: product feed, language, currency. Zero duplication per market.

  • One composable asset, live across 52 entities and 6 brands

  • +50 entities live in a year

X2

conversion rate

2H

localization time
for any new market

Get a glimpse at L'Oréal case study and get inspired for your brand!

How L’Oréal Scaled Personalization: From 1 to 52 Entities, Without 52x the Effort

Beauty

Email

How do you roll out winning personalization across 50+ brand × country pairs without multiplying resources? L’Oréal set up one composable asset in Reelevant, plugged into its existing stack (Adobe, Google Cloud Platform, JustRelate). When the email opens, the engine composes a unique experience for every customer: product feed, language, currency. Zero duplication per market.

Explore more success stories where

personalization meets performance.

Real Estate
Email
Europe

Bouygues Immobilier

Bouygues Immobilier is a leading French real estate developer specializing in residential, commercial, and urban development projects across France.

+72%generated leads

Learn more
Fashion
Email
Europe

Damart

Damart is a leading retail brand specializing in clothing and home products, offering innovative thermal wear and seasonal collections for men and women.

+3ptsof reactivity rate

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Energy
Email
Europe

Engie

ENGIE is a global energy group specializing in low-carbon energy and services, supporting individuals and businesses in the energy transition.

+60%clicks

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