The collaboration with Reelevant allowed us to completely reinvent Privilege Days on the RCS channel. By combining Reelevant’s dynamic data capabilities with conversational expertise, we were able to deliver personalized product recommendations directly to each client’s mobile. The result: an interactive, immersive, tailor-made experience, as close as possible to the in-store boutique experience—scaled to the digital world.

Reelevant has enabled us to set up hyper-personalized products in the triggers. Taking into account the stock and seasonality of our products is important for the relevance of the products highlighted. These zones are also present in all our email communications, which enables us to stick more closely to the browsing habits and needs of our various customers.

Our objective was simple: ensure that every customer feels engaged the moment she arrives on our homepage by showcasing brands for her. By connecting Reelevant to all our data and intelligence, we transformed a static website into a dynamic, contextualized, and above all, high-performing space. Building on these results, we now aim to extend personalization to other key areas of the site to further amplify the business impact.

Reelevant contributes to our personalization strategy—it has become an essential platform. It allows us to improve our customers’ experience by delivering the right promotions in real time, accurate product and promotional pricing, and stock availability. This prevents customers from seeing offers that are not available in their store.

I’m continually impressed by how simple the solution is — and I know that ease of use is a true ambition at Reelevant. This user-friendliness, combined with my team’s technical expertise, allows us to push our limits every day and deliver even more refined experiences in just a few clicks. We test, measure, and make decisions faster thanks to our combined expertise.