
Personalizing Content with Customer Data
Damart sought to innovate by enhancing how products were displayed in its marketing communications to increase engagement and conversion rates. With a wide range of collections — for men and women, across mid-season, winter, extreme cold, summer, sportswear, and home items — manually personalizing product selections was highly time-consuming for marketing teams.
Data-driven hyper-personalization
Automated dynamic product displays
Increased engagement and conversion rates
+2,9pts
of reactivity rate

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