Engage Customers Through Real-Time Loyalty Personalization

Energy

Email

ENGIE launched “Mon Programme Pour Agir,” an innovative loyalty program designed to encourage customers to adopt more responsible energy consumption habits. The initiative raises awareness about energy transition challenges while rewarding participants with KiloActs (loyalty points) for completing proposed actions.

  • Real-time email personalization based on KiloActs

  • Increased engagement in the loyalty program

+60%

clicks

+75%

reading time

Download our use case

Engage Customers Through Real-Time Loyalty Personalization

Energy

Email

ENGIE launched “Mon Programme Pour Agir,” an innovative loyalty program designed to encourage customers to adopt more responsible energy consumption habits. The initiative raises awareness about energy transition challenges while rewarding participants with KiloActs (loyalty points) for completing proposed actions.

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personalization meets performance.

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