Scaling Personalization Worldwide from France to 50+ Countries
Since 2020, Decathlon has partnered with Reelevant to scale personalized CRM communications worldwide.
By combining centralized personalization with local adaptation, the brand deployed consistent, high-impact campaigns across 50 countries — without increasing operational workload.
Scalable personalization across 50 countries
Centralized strategy with local content adaptation
Increased CRM impact without additional workload
1/6e
of incremental CRM revenue driven by Reelevant
50%
of clicks exclusively from personalized content
Download our use case
