Reinvents Promotional Catalogs with Real-Time Personalization
After discontinuing the automatic distribution of printed promotional catalogs, Carrefour transitioned to a fully digital format. The objective was not only to digitize distribution, but also to integrate personalized product recommendations and real-time data updates.
Real-time synchronization of promotions and store inventory
Personalized product recommendations within digital catalogs
Improved pricing accuracy and customer satisfaction
56%
increase in audience reach
-61%
in product recommendation issues
+4M
in business revenue
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