Pull marketing allows brands to connect with their customers through their digital touchpoints as their best point of sale advisor would.

Reconnect brands to people

Conversion +8%

The Last mile of your customer experience

(1)

DATA

(2)

COMMITMENT

(3)

Reelevant

Reelevant's hyper-personalization enables us to cross the last mile of the digital experience, transforming our data into hyper-relevant content at every moment, every interaction between our customers and our brand.

Orchestrating experiences that reconnect brands to people

01

Customer lifecycle

The lifecycle of our customers and our products is at the heart of the journeys and experiences we want to enhance to create value between our customers and our brand.

02

Innovation

Reelvant enables us to think differently about our experiences, gradually moving away from a “campaign” vision to a genuine customer-centric strategy.

03

Valorization of our algorithms

Reelevant enables us to extract maximum value from the algorithms developed by our data scientists by making them actvable by our business teams.

04

Performance

At Decathlon, we are driven by performance in all its forms, and we demand that our technology partners contribute to our performance in measurable ways.

Our platform

1/4

Our customers evolve in their sports practice. We support them by offering them the most appropriate products, services and experiences according to their “moment” of life through hyper-personalized communications that nourish the relationship between them and our brand. Beyond the innovation provided by Reelevant on how to operate REAL personalization, one of their strengths is the interoperability of their platform, which does not require any specific integration to exploit our data and algorithms and make them usable by our business teams within our Salesforce Marketing Cloud environment.

One of Reelevant strengths is the interoperability of their platform

Robin Cartier
Group Product Manager