Since its creation, Etam has prided itself on its inimitable savoir-faire, that of the French corsetier. Also diversified into ready-to-wear, Etam is present in over 60 countries with more than 1400 points of sale worldwide.

They becaome a legend

Etam

Thanks to its L'Atelier sur-mesure service, the brand can create personalized products. The brand therefore decided to recreate this experience in email visuals to highlight this service, increase engagement and conversion without weighing down the email campaign process. The concrete visualization of products with their first names embroidered was very effective with Etam customers.

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