Etam explodes its conversion with products hyper-personalized by the customer journey. Discover the detailed case study!

They become a legend

Etam

Etam wanted to hyper-personalize the content of its emails by displaying products based on the browsing path of customers and prospects, rather than on internal choices. This objective was chosen in order to offer the most adapted content to recipients at the moment they are exposed to the message and consume the content.

+250%
conversion